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Articles from Selvio: comparison pages, verified prices and SEO for “vs” and “alternatives” pages.
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Comparative advertising rules for SaaS comparison pages
Can your vs page name a competitor and show its prices? What US, EU and French law say, quoted from the texts, and a checklist for SaaS teams.
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We checked 29 competitor comparison pages. 20 had an error.
392 claims about a competitor, on 29 SaaS comparison pages, checked against the competitor's own pages. 49 were contradicted. Here is what went wrong.